Lane A. Houk

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Tampa SEO Company

| January 5, 2013 | Comments (0)


SEO Tampa

Tampa SEO Company Think Big Enterprises recently posted a new article about search engine optimization and their new proprietary process which is getting off the charts results for clients. You can read the full article here.

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Search Engine Optimization Using our SpyJuice Proprietary SEO Intelligence Process

| January 5, 2013 | Comments (0)
search-engine-optimization

Search Engine Optimization

I talk to and/or meet with anywhere from 5-10 business owners every week and one thing I am continually amazed it is how many of these business owners are paying an internet marketing company many hundreds of dollars every month for what they think is “Search Engine Optimization” (SEO) being conducted on their website. Let me start by saying this, you likely landed at this page because we intended for you to find it and click through to it. Think about it… but if your website is NOT ranking in the top 3 results or producing revenue to your business, whatever search engine marketing efforts are being conducted by this company, they are not effective and you should reconsider who you have doing this for you. Search engine optimization can be broken into two major categories: Global/National SEO (aka Organic SEO) and Local Search Optimization or Local SEO. Global or national search engine optimization is the process of optimizing a web page for for a global or national-level keyword (regardless of any geographic restriction or parameters). Local Search or Local SEO is the process of optimizing a business address “on the map” so that the business NAP (name, address and phone number) appears in local search results indicated by a map marker, address and corresponding map inside the SERP which stands for Search Engine Results Page. There is a “blended” approach where we optimize a web site or web page for some local keyword terms such as: “Tampa SEO” or “Florida Web Designers” or “Brandon Chiropractor” or “Saint Petersburg Taxi” or “Roofing Tampa FL.” These are just a few examples of a localized keyword term which we can optimize for using both on-page SEO and off-page SEO strategies. In this type of blended strategy, when a user does a Google search for, say “SEO Tampa” you can see some great results where the website will rank for the organic keyword term AND the business will also rank well in the local search results on the first SERP. Our proprietary SEO intelligence process we affectionately call SpyJuice is derived from a synthesis of  competitive reconnaissance, unique keyword intelligence, current theories on latent semantic indexing, neural network mapping, human knowledge processing and cognitive retrieval. The millions of inter-connections in human information processing (neural bridges, not unlike links) can be inferred to represent a semantic mapping of human understanding and the inter-relationships between both human and information structures (e.g., the internet). Since search engines attempt to simulate aspects of human knowledge structures and processing –  The SpyJuice™ process provides an unique convergence between the way humans and search engines attempt to process, store, and retrieve information – which we then combine with proper keyword decision intelligence coupled with a clear understanding of what your top competitors are doing in the SEO landscape. Think Big Enterprises founder Lane Houk has devised proprietary Keyword Intelligence and Search Engine Optimization (SEO) techniques based on a sound SEO methodology gleaned from a clear knowledge of what the major search engines (and ultimately, your customers) are looking for when searching. Think Big Enterprise’s proprietary SpyJuice™ methods are incredibly effective in terms of search engine rankings precisely because they are firmly grounded in the same principles the search engines actually utilize in their algorithms – which in very simplistic terms is to provide logical and meaningful original information perfectly aligned with the search inquiries of their users. If you’ve done even a little research into SEO strategies, one thing you’re likely to have heard before is that “content is king.” This is absolutely true. The major search engines are looking for the best, most semantically relevant content related to the user’s search; and this makes complete logical sense. Simply put, we help our clients take the special expertise they have in their respective industry and turn that knowledge and expertise into highly relevant, unique, expert content which is translated into and semantically aligned with the keywords they want to rank for to attract the specific type of clients they are looking for – which is a searcher with HIGH BUYER INTENT. We then apply additional SpyJuice tactics to construct your website architecture using a highly sophisticated blueprint for success and execute – month after month.  In addition, Google is continuously scanning the horizon for the authorities in nearly every niche, in every local community. Their Google+ platform is their next foray into this quest. Smart SEO companies understand how Google+ needs to be utilized to help their clients achieve top first page rankings. Our marketing platform includes unique computerized systems and methods for marketing companies on

Tampa SEO

Think Big Enterprises, LLC http://blog.affordableinternetmarketing.org/search-engine-optimization-using-our-spyjuice

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Google “Over Optimization” Penalty Launches – What You Need to Know Now!

| April 27, 2012 | Comments (0)

 

The “Webspam Update” has been released by Google’s Matt Cutts, head of the webspam team at Google, made at South by Southwest (SXSW) in Austin. Essentially, he commented that Google will soon be rolling out a new over-optimization penalty in their ranking algorithm. This update has supposedly gone live already according to some, but Google said “in the next few days” 36 hours ago. Regardless, there’s no shortage of speculation. Here’s some of what he said:

“Normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. And hopefully, in the next couple months or so, in the coming weeks, we hope to release it. … So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”

I have been hearing from LOTS of people that they have seen major movements in their search engine rankings over the past day or so.

First, I want to briefly discuss what this penalty is and then how my own sites are doing.  First, Matt Cutts says in the announcement that they are essentially targeting sites that they feel are gaming the system through link schemes and keyword stuffing. Overall, this is effecting about 3.1% of queries in English.  So, it effecting quite a few sites.  In addition, this recent announcement essentially follows up with the previous Panda updates that are trying to help higher quality sites rank better, and lower quality sites to rank worse.

However, from the discussion I am seeing all over the place, it appears that more than 3% of sites were affected.  Did Google go overboard?

As always Google is not saying exactly what triggers the algorithm, but they did give us a couple of examples of pages that are considered spammy,

  • Overspun articles... they just don’t make sense to humans with a functioning brain.
  • Spammy Page Titles…This includes titles that are consistently too long (over 64 characters), that include multiple different keywords, or use the same keyword more than twice. Essentially titles that are clearly spammy looking and don’t read well. An example of a bad title would be “Buy Blue Widgets | Blue Widget Distributor | Wholesale Discount Blue Widgets – Acme, Inc” The ranking strength that titles give makes it a likely target for over-optimization and webspam.
  • Meta Keyword Tag Stuffing…The meta keyword tag no longer provides any SEO benefit to rankings; however, many of the spammiest sites still stuff this outdated tag with dozens of keywords, and sometimes the same dozens on every page of the site. This behavior is a pretty safe indication of over-SEO’d sites. There’s nothing wrong with using the meta keywords tag, but it should hold no more than 5 or so keywords, and the keyword selection should be different from page to page. It is also completely safe to not use this tag at all, as it does not help rankings.
  • Content Keyword Stuffing…Excessive keyword use in the body text of a page is one of the clearest overly-optimized signals on a page. There is a fine line between being sure to use your keywords often (which is good) and using them too often. In general once the text starts to read poorly it is too much. An example of this would be “Buy your blue widgets here at Acme, Inc and get the blue widget that you want, and have your blue widget shipped out the same day. All of our blue widgets meet this highest widget standards, and are as blue as you can imagine any blue widget being.” Keep in mind image alt text is included in the keyword density, and excessive bolding is a possible spam signal as well.
  • Reciprocal Link Pages…If you have link pages – sometimes called resource pages – that link out to a bunch of other sites that in turn link to you, this is an over-optimization signal and once that Matt Cutts specifically mentioned. You can link out to other useful sites, but if they’re also linking back to your site somewhere, you’re probably better off not doing so. Reciprocal links are against Google’s Webmaster Guidelines. Again, there are exceptions, and these are usually found in specific niches in which all the authoritative sites in the niches link to each other as a matter of culture (usually this is blog niches, and those links are the name of the site they’re linking to, not anchor text).
  • Excessive Footer links… Too many footer links, and in particular abnormal types of footer links, is another likely signal. Most users never look at a site’s footer, so it’s become a popular place to stuff links just for the search engines. It’s normal to have links to locations, contact pages, sitemaps, privacy policies and credits in the footer. It’s not normal to repeat large sections of the site’s navigation in the footer, or to place the site’s navigation in the footer or link to dozens of pages, internal or external.
  • Excessive Anchor Text in Backlinks… One of the purest signals of over-optimization or spam is very large numbers of backlinks that use exact match or partial exact match anchor text. This means that large percentages of backlinks from other sites are using link text like “Blue Widgets” or “Buy Blue Widgets” rather than the more common way of linking using the site’s name or URL. As a broad rule of thumb, most sites with a natural link profile have over 50% of their links using the site’s name or URL, and no other single anchor text accounts for more than 10% of the backlinks. This signal basically represents sites accumulating large numbers of paid links, and it’s very likely that this signal will only trigger in combination with another on-site signal.
  • Excessive or Unnatural Internal Linking…Excessive inter-linking within the body content of your pages is another spam signal, especially when the same page or same anchor text is linked repeatedly. As a broad rule of thumb you usually don’t want to link more than twice in the content of your typical page (to different pages), and no inter-linking is just fine. Keep in mind that Google only pays attention to the first anchor text of any given link, so if you’re linking to a page already linked in the global navigation, you’re probably giving minimal benefit anyway. If you have the occasional page with a legitimate need to link out a lot, that’s not going to be a problem. But if you do so all the time or in ways that seem like you’re just spamming links, then you could be in trouble. If you really feel the need for this much inner linking on most pages, then you may want to reexamine your site’s navigation and find out why that isn’t serving the navigation needs of users.

In essence, Google wants (and always wanted) high quality and high PR back-links on your website through legitimate marketing and social channels. While authority links are certainly harder to come by, this is precisely what makes them so valuable and why sites with smaller numbers of links pointing to them can easily outrank their competitors.

It goes something like this:

1st tier: High PR + High Authority = High Quality
2nd tiers and beyond: Variable Quality + Quantity

This formula has proven itself for us, and has always been the case before the previous Panda changes took effect. This current change is basically dealing with the subject of a backlink over optimization penalty … simply more fuel for the fire as to why we stress that ‘organic’ is the only way to go:)

You can read more about the latest right here:

http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html

 

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Affordable SEO Services for Small Businesses

| March 20, 2012 | Comments (0)

Seems like everyone these days at least knows what “SEO” stands for… I teach a workshop once a month to area businesses and professionals and the moment I say “SEO” heads start nodding and invariably some says, “yeah, that stands for Search Engine Optimization.”

Yes it does and it’s great if you know what it stands for but, let’s get down to the real question… which isn’t “do you know what SEO stands for?”

The real question is “how is your website doing in its search engine ranking?” And does it rank for keywords which are really helping you bring in new business? A lot of business owners I talk to seem to truly understand that they need to do a much better job of getting their website to rank on the first page of the search engines like Google for this keyword or that long tail keyword phrase and so on. But in talking to these business owners, most of them have also failed to employ a SEO campaign because of the sticker shock they get when getting a quote from most companies who perform SEO.

Getting quotes for $12,000 to $15,000 for one year is quite a common occurrence. Worse and I think where both the Internet Marketing company and the business owner go wrong is in failing to really sit down and crunch the numbers to see what the business needs to achieve to get a healthy ROI on whatever dollars they are looking to invest in an SEO campaign. How many new customers do you need to get to make this a worthwhile endeavor? What is the Lifetime Value of a Customer to your business? If you do your job right as a business owner, how many other customers will one new customer refer to you over the next 1, 5 and 10 years?

And the fact is, you can get Affordable SEO Services that fit your budget and which can help you get the ball rolling in the right direction. You might need to start off with $150-200 per month. With that kind of budget, we still get our clients tangible, measurable results. Sure, if you can invest $1000 per month for 6-12 months, we can get you there faster and with more keywords, but the reality is that a lot of business owners just don’t have that right now in this economy.

So, if you know you need to get your website cleaned up and ranking better but you’re also looking for affordable internet marketing solutions including affordable SEO services, give us a call and let’s chat about how we can help you achieve your goals without breaking the bank!

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Internet Marketing Services in Action

| March 18, 2012 | Comments (1)

Despite of the existence of several definitions, there are still hundreds to thousands of aspiring Internet marketers who are still searching for the exact definition of Internet marketing. They do not want to get in a situation wherein they do not have any idea of what they are into.

To determine the exact definition of Internet marketing, let us examine the following scenarios. Ask some 100 individuals about the definition of Internet marketing and 99 percent of them will point you to a single direction—the search engine. You will go to your favorite search engine, type the words “define Internet marketing” and click the “search icon”.

The result is….

The top pages of search results will display the marketing veterans who have established themselves to be the pioneers of Internet marketing, thus they really deserve a spot to provide the definition by themselves. However, if you will take a look on the placement ads on search result pages, there seems to be another story to tell.

You will notice that most of the ads associated with Internet marketing are intended to aid websites to get more traffic or hits. Yes, Internet traffic is the lifeblood of a website, but it is just the start of Internet traffic. Combining this concept with the traditional conduct of marketing and the Internet as the marketing medium, you will be able to arrive on the following conclusion:

“Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings”.

The fulfillment of Internet marketing is dependent on the utilization of interactive technology, which the definition specified as the “Internet”. The utilization of the Internet involves the existence of different Internet marketing services. Without these services, the Internet will not be able to perform on its specific task as the marketing medium between Internet marketers and their clients.

Every online entrepreneur must be familiar with Internet marketing services to keep their online business alive. Such services are very vital in the development of their online business as well as the success of their Internet marketing career.

Here are some of the basic Internet marketing services that you should know and be familiar with:

Search engine optimization- search engines are powerful tools in locating websites and other useful information on the Web. Most Internet users make use of search engines to find the information that they need. Thus, your site must appear on the top pages of a search engine page result. Through optimizing your website (reengineering its contents), you will be able to achieve better search engine placement.
• Indexing- it involves the procedure of submitting your web pages for search engine registration and other Internet-based directories.
• Keyword research- it is the identification of highly-searched keywords and key phrases that are relevant to your online business.
SEO consultation- it is recommended for novice Internet marketers to invest with an SEO (search engine optimization) consultant who will help you in planning the methods of marketing your website successfully.
• Use net- it is a worldwide bulletin board system wherein it contains more than 14,000 forums. Use net is considered to be one of the fast and efficient methods of generating targeted traffic for a website. It covers every interest group and commonly used by millions of individuals around the world everyday.
• E-mail marketing- it is one of the popular advertising methods used on Internet marketing. It makes use of electronic mail that is sent to a list of subscribers who want to receive updates about your products and/or services.
• Press releases- this services is used to announce any site launches, special product offerings, and other useful information relevant to your online business. These press releases are drafted carefully to attract more people towards your website.

There are other Internet marketing services available, but the aforementioned services are the most basic and essential ones. You will not succeed on your Internet marketing business if you will not incorporate any of the services discussed. Make sure that you will integrate them in your online business and expect the best results out of it.

 

Written by etherealpainting

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Will Internet Marketing Work For Your Business?

| March 16, 2012 | Comments (0)

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

Written by Ahtesham Chaudhary

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Affiliate Marketing With Internet Marketing

| March 13, 2012 | Comments (1)

Affiliate Marketing & Internet Marketing

Preamble

Let’s kick off by me giving you a raw experience personally, about the whole gig.

From my own perspective I will lamely say affiliate marketing as an act of doing marketing via affiliate method, while internet marketing is the act of doing marketing via internet method….? This is just a simple way to break it down for you, let’s now define each key word for your better understanding of the terms.

The term Affiliate means

Meaning of affiliate (verb)
to connect; to associate with; to accept as a member

Example
The hiking club affiliated with the bird-watching club.

–verb (used with object)

to bring into close association or connection: The researchcenter is affiliated with the university.

The term Internet means

The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite(TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents of theWorld Wide Web (WWW) and the infrastructure to support electronic mail.

The term marketing means

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place.

Now that we are cleared on this terms let’s begin our elaboration, we shall be using FIRM AFFILIATE NETWORK as our case study.

The first step is to look for a reputable, consistent company that offers genuine affiliate membership, there are lots of them springing up these days, but highly recommend this three SFI,VERETTEK, & FIRM AFFILIATE NETWORK (my website). They all give you quality services in each area and field of specialty, but to truly enjoy and encompass the effectiveness and efficiency of these separate entities, you will have to upgrade, either way Firm Affiliate Network Services will help you pick a workable business plan that will suite your model.

When you sign up with Firm Affiliate Network via the purchase of our BUNDLE ACTIVATOR (one time offer) you get the benefits of free mentoring and coaching on how to start your online business via the services of the other two companies, SFI &VERETEKK, the bundle activator is a compile marketing tools that are essential for marketers and are bundled for a giveaway price of 127$ , you will need them to set your online campaign on auto pilot.

They have put in the extra effort to look up some real commission paying sites that do pay out their affiliates and also have other services they highly recommend to you for boosting your online sales.

HOW THE SYSTEM DOES WORKS?

Let’s say you start on your own, I will advice you study about the field or area you want to concentrate on, to get more acquaintance with the system, build a marketing strategy and have a market (niche market) you need to have a way of applying the four p’s, Product, Price, Place, and Promotion.

Next you will need a service provider like ours insure your business online (highly recommended), but to be honest with you all this takes time and you probably get weary of the idea and some may lose focus, which results to the high rate of drop outs in the business, this is the area we specialize on for no recurring charges at all, we teach you how we do it so you too can do it via the other services we recommend to you.

Affiliate marketing can be done either by direct marketing techniques or internet marketing techniques, your second step is to decide, which is cost effective, either a solo run or the combination power of the two? We have define internet marketing so let’s define direct marketing…the term simply means direct sales.

We won’t be talking about direct marketing because it’s not relevant in our discussion, but I must heed you this, the power of direct marketing can be seen even in today’s market place (direct marketing as been and will always be).

Back on the subject, internet marketing with affiliate marketing, if you are to use internet marketing (a way of making a sale via the internet), you do need some skills, least to say you may have any of this, article writing, web design or simply basic knowledge of computer or software usage (please don’t be alarmed! Firm Affiliate Network has got this area’s covered for you).

You need these skills in other to help promote, create and to market whatever you want the online world to know, my advice will be for you to seek a company that offer services such as this to make it easier as it sounds “Do you have a PC and an internet connection, then you could be making lots of money via work at home opportunities”…that is a sales pitch, don’t fall for that, please. Before you undergo any work at home affiliate program with any multi-level-marketing or network marketing company you need to get the right services that will help you grow and sustain your online business opportunity campaign.

The way most people go about it makes the dropout rate so alarming! “Many are called few are chosen” please I plead with you again do not let this be your faith, wasting money seeking out trails after trails of online business opportunities, you can come to us, we bag it all easy for you.

The reason why most affiliates drop out is not majorly because the MLM companies do not provide the necessary tools or marketing course for their affiliates, it because most of them lack the knowledge and the understanding of the technicality know how’s of the business.

I am telling you this personally from my own experience, most of the so called guru’s in the industry have one thing in common, and they all started from where you started. The only difference is that they took the turn of seeking out services like ours…we are providing our services as a way to help newbies that have the hitch to want to be successful in the industry.

One more thing I will like to get cleared and this is a known fact, just don’t know how people see past this… you will need some sort of initial capital to invest in this enterprise. So clear the thought of having a diamond for a dime, you only get what you put into it, don’t need to sound harsh but that is the truth, if you are hear for a get rich quick scheme or think of it as an easy way out you are wrong, you need discipline and focus! To be, an Internet Marketer.

For inquiries visit us @ cashonlinewithaclick.info

Written by teejazzy
owner of firmaffiliatenetwork.com, eBook writer, internet surfer, affiliate manager, joint venture invitation

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Making Money With Internet Marketing

| March 11, 2012 | Comments (1)

Internet marketing is being used by more and more companies. There are many online marketing strategies available for businesses to use. Using different internet marketing techniques will allow you to enhance your business’s marketing objectives. There are many sources available to teach you how to strategically market your brand across the internet. Some of these marketing strategies are free to use and others come with a very low-cost. Learning how to properly use the internet to market your company can be very beneficial. The internet is not going away, and in order for your business to be competitive you must have some type of internet marketing strategy in place.

Creating your Website

In order to have a successful internet marketing campaign you are first going to want to make sure your website is effective. The whole idea behind internet marketing is to get users to your website; if you get them there, you have to keep them interested. In addition, make sure that your website is optimized to be user-friendly and describes your product in the most positive manner. If this is a consumers first time visiting your website, you do not want them turned off of your product because of the dismal design of your webpage. Before implementing any type of internet marketing campaign, your website should be running at its absolute best.

Using Social Media

Social media consists of websites such as Facebook, MySpace, and Twitter. These sites can lead to a very successful online marketing campaign for your company if done in the right way. When using a social media marketing campaign the most important thing to remember is that the main goal is to gain contacts. Interaction and creating relationships is what social networking is all about. Remember that it is important to mind your manners and create positive relationships to build your business on. Social media can be used in several different ways to promote your business. One idea is offering specials to your Facebook fans; this can increase the number of people who join your page, thus increasing your contacts.

Search Engines are your Friends

Let’s face it, if you are looking for information on the internet, the a search engine is usually the first place you will go. If you own a business it is imperative that your company is at the top of any search list when someone is looking for a product or service your company provides. Search engine optimization (SEO) is extremely important as it gives your business a substantial advantage over your competition. Consulting with a Boston SEOcompany, or one in another hub of ecommerce, can be extremely beneficial when creating your internet marketing plan.

If you are considering an internet marketing campaign, it is highly recommended to seek out an SEO marketing company to help. These companies have perfected the way to fully optimize your website using key marketing strategies. Keyword positioning is the main focus for SEO optimization. Using a professional service can help ensure that your business will be at the top of a search engine list.

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5 Reasons Google+ Could Win the Social Enterprise Battle

| March 10, 2012 | Comments (0)

Article by Balakrishna Narasimhan who leads solution marketing for Appirio, a cloud solution provider that helps enterprises adopt, connect and extend cloud platforms such as salesforce.com, Google and Workday. Follow him on Twitter: @bnara75

Last Thursday, Google announced that Google+ will be available for Google Apps users. This means that the millions of people using Google Apps for their businesses will now have access to the Google+ social collaboration platform.

With Google+’s unique features for search, selective sharing and rich communication, it offers consumers a very different user experience than the established social networks. For individuals, Google+ has quickly become a great place to build your interest graph — that is, find the latest content and people related to topics you’re interested in.

 

SEE ALSO: Google+: The Complete Guide

 

With its seamless integration with Google Apps, Google+ promises a very different type of social enterprise experience. In fact, Google+ has five unique advantages over other social business platforms.


1. Smart Integration With Existing Google Apps


Google+ is fully integrated with Google Apps. As a user, you don’t need a new login — it’s just another tab like mail, calendar, docs or video. Most business users spend their day in mail or calendar, so a tool that’s easily accessible from the daily workflow has advantages over third-party software.

Thinking a bit ahead of where the product is, the possibilities that are opened up by the integration with Google Apps are pretty exciting. You can imagine “+1” buttons and rich collaboration across sites, docs, spreadsheets, presentations, blogs, videos, photos and more. Or imagine working within a doc and starting a hangout with collaborators while sharing your screen. For companies using Google Apps, taking advantage of these features would require no additional software, logins or changes in behavior.


2. Google+ Already Knows a Lot About You


Because of its tight integration with Google Apps, Google+ could take advantage of what it already knows about each business user, including whom they email, how often and how recently, as well as the topics they write about and search for. Google+ is in a position to help an enterprise user not only quickly build out his internal circles, but also discover those outside the company who are talking about the same topics or industry. If Google chooses to pursue this, it would make a great tool to help each user build out broad interest-based professional networks.


3. Google+ Is Uniquely Positioned to Help You Find and Share Interesting Content


 

 

Nobody has a better index of what’s on the web than Google. So nobody is better positioned to help you find interesting content and people from both inside and outside your company. Google+ Sparks let you follow the latest from the web on topics you’re interested in, and one can imagine something similar within your domain. Internal Sparks could let you quickly find content and experts within your company on work-related topics you’re most interested in.


4. Google+ Integrates Public and Private Sharing


Unlike other social enterprise platforms, which keep most shared content behind company walls, Google+ integrates public and private sharing. When I’m using Google+, I can decide for each post whether I want to share it with my colleagues, my clients, or certain subsets of either category. Also, because a number of websites have already embedded +1 buttons, it’s easy to “like” content from across the web and share it with targeted groups.


5. Android Phones Sync Easily With the Entire Apps Suite


Finally, an Android mobile phone brings this complete integration to users on the go. Activating Android handsets with your company’s Google Apps account brings all this productive and social functionality to the palm of your employees’ hands. And the wide variety of devices and carriers means greater flexibility.

 

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Affordable Internet Marketing – Tips to Starting Your Own Home-Based Business

| March 7, 2012 | Comments (0)

Online or Internet marketing is among the most widely used terms utilized in internet business. Actually, any business or professional that’s on the internet is using some type of online marketing method. Typically the most popular groups of these types of companies are affiliate marketing programs, freelance services, web development or design companies and social media marketing professionals. Internet marketing just takes a computer with (preferably) high speed internet access; which makes it a business that needs very little launch or startup capital.

Although there’s a little learning curve involved, it’s the inexpensive entry into this type of business that causes it to be achievable to the masses to learn and launch – especially from a home-based internet marketing business.

One of the essential steps to starting your own internet marketing business from home would be to choose an Affordable Internet Marketing approach to earning money. Let’s be sensible, you will find lots of different ways to begin earning money, including investing many tens of thousands on the typical office-based (brick and mortar) business. However, the actual goal for the new entrepreneur would be to develop a lucrative yet affordable internet marketing business. You will find many systems and techniques that you can purchase to create an inexpensive marketing  business. I think it’s reasonable to expect to invest around $500-750 in some key tools to get yourself started. You also need to choose a reliable hosting company to host your first and subsequent websites (sometimes called “niche sites). I personally use HostGator. I get nothing from them if you choose them but I’ve used others and they are top-notch and their customer service is stellar. Here are some other tools (with links directly to their sites) you definitely need to consider when starting a new internet marketing business:

  1. Market Samurai – Keyword Research Tool for SEO (Search Engine Optimization)
  2. Optimize Press – Wordress Plugin Theme that allows for amazingly quick squeeze page creation and membership sites
  3. eCover Creator 3D – Create Awesome Covers for eBooks and Digital Content for your Sales Pages
  4. WP-Robot – Automate Your Blog/Site Content and Create Content Campaigns (Very useful tool… remember, content is KING to achieving high SEO results)
  5. WP-Touch Pro – Create stunning mobile and iPad versions of your website – a MUST for every site you develop or create. You simply cannot afford to NOT have your site mobile-enabled. WP Touch does it all for you automatically.
  6. The Best Spinner – Simple Software that allows you to input any article (short or long) and it will “spin” that article for you to create a completely unique article unto itself. This is very simply the best software you can get for content creation!

Internet affiliate marketing is easily the most affordable online business. It’s usually free to join a joint affiliate partner program and it is usually an entrepreneur’s first taste of creating money at home. With this particular affordable internet marketing strategy, you are able to decide to have your personal website, or make use of a easily available free site, for example blogger, Squidoo or hub pages.

New people get access to the internet everyday and increasing numbers of people are searching for a method to supplement there earnings. By selecting the path of the affordable internet marketing business, you are going in a great direction and are definitely getting on the path to being your own boss.

The fundamental needs of any affordable internet marketing business and your typical brick and mortar offline business are identical for the most part… developing trust and faith in the relationship with your clients and they’ll confidently refer your company for many years to come.

Have you got anymore ideas regarding how to make online marketing less expensive? Do you want the help of a effective Marketing Consultant? I’m able to improve your traffic and enhance your Search engine optimization efforts for just about any website… Guaranteed! I’m happy to teach you how to build your own WordPress site… I am a WordPress expert and build all of my sites on WordPress because the search engines prefer the WordPress platform over and above almost any other website platform available today. Because WordPress is so widely used in the internet marketing world, there are literally 1000′s of useful plugins that can be used and “plugged in” to your WordPress site for immediate functionality.

Good luck on building your own Affordable Internet Marketing business from home! If you would like to consider hiring me as a consultant to get you going down the right path, I can promise you that a very small amount of investment (under $500) will save you YEARS of learning and making mistakes. Contact me at (813) 438-2428 or by email info@affordableinternetmarketing.org

 

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