Category: Local-Mobile Marketing

Local Maps Optimization | Affordable Internet Marketing

| March 5, 2012 | Comments (0)

92% of potential clients contact a business immediately after searching, and most of them make a purchase. Maps Optimization puts your business right under the noses of customers looking to buy. It gives your contact info to local searchers, because they’re ready to buy, and they’ll buy from you if they can find you.

When buyers look for services on Google, the 3—7 most relevant local businesses are displayed on a map with the company and phone number. We can get you into these displayed spots.Your first step is to create a business listing. The Think Big team will then look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers.

Each month, our team will build citations to your contact information on other sites and directories. Citations help your business rank higher in local search maps results, boosting you into the top listings, and attracting customers.

Let Us Help Your Business Rank Higher in Google Maps

We have a deep understanding of how the Maps algorithm works and the factors used to determine rankings of local business listings. As well we have a few tricks up our sleeves that can help give your a competitive advantage. We can help give your business a boost in the Maps rankings and guide you on how best to solidify your rankings over time.

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Why Citations Are Important to Your Local Business Listings

| March 5, 2012 | Comments (0)

Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. It can also be a local chamber of commerce, or a local business association where your business information can be found, even if they are not linking at all to your website . You may also see the term “web references” used on other websites—a synonym for “citations”.

Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

Citations from well-established and well-indexed portals (like Superpages.com for example) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!”

Citations are particularly important in less-competitive niches (like plumbing or electrical) where many service providers don’t have websites themselves. Without much other information, the search engines rely heavily on whatever information they can find!

Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city or county business index, or to be written about in a local online newspaper or popular blog. Citations (and links) from these kinds of websites can dramatically improve your Local search engine rankings.

Currently, the ‘More About This Business’ section of your Google Place Page is the most complete list of your citations, though Google probably doesn’t show every single one it knows about.

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Google Revamps Places Design, Removes Off-Site Reviews

| February 14, 2012 | Comments (0)
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The landscape at Google is in a massive state of flux with lots of improvements really. Google is making a highly concerted effort to reflect the macro shifts in internet usage across the globe.

It’s very exciting when you know what these macro shifts are and can have your business and your personal profile tracking with all these changes at Google. Because those who change with Google will be highly rewarded in page and author ranks!!

This is a great article that talks about more of the recent changes in the “Places” landscape. You need to know what’s happening… must read. Enjoy!

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Going Local with Google Places

| January 21, 2012 | Comments (0)

WATCH THIS VIDEO FIRST! THEN READ BELOW!!

We help a business get listed and completely optimized in their first month with our “Local SEO” business search package – after that, it’s about staying optimized and getting your business listed in hundreds of different internet directories – which we also do. That said, you can do it for FREE if you want so I’ll give you as much extra advice as I can in a short post and if you decide you want somebody to do this for you, I guarantee you’ll get a lot more in return than the dollars you spend with us. There are some insider secrets on how we do this that I don’t give away – after all, that’s why people hire me instead of doing it themselves. But if you like doing things yourself, this will get you started!

The WORLD WIDE WEB is going LOCAL in many respects. Google is Local. In case you haven’t noticed already, when you perform a Google Search on most search terms, you get a Google Map in the upper right corner of the screen and middle of page displays Google Local Search Results. Don’t believe me, just go to www.google.com and type in restaurant or dentist or attorney or homes for rent. Google will almost always get your location correct to the closest large city. That’s how they know what local results to display for the local user searching and especially for MOBILE customers. Google is also going MOBILE guys…

In fact, your business is likely already on Google’s local search. If not, I know exactly why. You’re not in any of the major business directories. Your business info may be outdated, may have moved, whatever. If you have not claimed your listing with Google yet, you risk having your business info deleted – if they already have it. If you need or want help you can hire me to do all this for you.

Google Places registration is FREE folks. If you do the right things, you’ll get your business in the top 3-5 places for local search results (ie. ON THE FIRST PAGE OF RESULTS) and that translates in to business my friends – well it should. Why do I say that? Well, there’s lots of data to back it up. But it’s also just as logical. Chances are you have a smartphone… if you don’t, you will in 5 years or less. Why? Phone manufacturers are going Smartphone exclusively – in different shapes and sizes… I can pull out my iPhone and click on my Google Maps app, type in “dentist” and the closest businesses matching the dentist category appear on my phone screen. I tap on any one of them and the business phone number, address, website, etc. displays on my screen. From there I can add that business to my contacts with one click of my finger; OR, I can click on “Directions to Here” and get turn by turn directions right to that business’ front door; OR, I can click on the phone number and my phone will dial the number. All in all it takes me about 15 seconds.

In many countries today, the only way people in that country access the internet is through their phone. They have faster internet on their phone than they do at home, if they have it home at all.

I’m telling you, business is going Local (not loco) and Mobile. Get on it and use the FREE tools out there to do it!

HERE’S A QUICK VIDEO TUTORIAL ON HOW TO UNDERSTAND THIS AND GETTING YOUR FREE GOOGLE PLACES LISTING! Watch this and then implement the secrets listed after the video!

A couple more secret tips once you have your listing claimed and verified:

  1. Key is not to just get your business listed and the information right, key is to get listed higher in the list and more noticed on the map with top goal to be on the FIRST page of results;
  2. Business citations are one key to better placement results;
  3. Business review submissions is the other big key to placement results;
  4. Optimize your listing with complete info;
  5. Run Offers frequently.

And hey, if you need a little help, call me. I’m pretty good at this stuff… you’ll get on the first page of Google! That’s not so bad, is it?

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Why Social Media is worth your time as a business owner

| December 31, 2011 | Comments (0)
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Forget the endless speculation about whether and how and how much money social media sites like Facebook and Twitter and LinkedIn can make.
The key question is: Can they show you the money?

 

The answer appears to be yes, according to a new report. One in three business owners say that social media helps them to close business. That
percentage may yet improve – 74 percent of small business owners who were early adopters, and have been using social media for years, say it’s
helped them close business, according to the 2010 Social Media Marketing Industry Report, which surveyed 1,898 small business owners.
What’s more, a resounding 85 percent of those surveyed say that the platform has created buzz for their businesses. (For the record, 91 percent of all
respondents use social media.)

 

Other benefits (in the order in which they ranked): The medium increases web traffic and opens opportunities to build new partnerships. More than
half of respondants said social media generates good sales leads. And a couple of fringe benefit: Some three-quarters (73 percent) reported a
significant rise in search engine rankings, which feeds exposure. Nearly half (48 percent) said social media reduced their overall marketing expenses
(up from 35 percent in the 2009 survey). Marketing expert Michael Stelzner, founder of SocialMediaExaminer.com, put together the report.

 

The median age of respondents was 40 to 49, and the respondent pool was 60 percent female. More than half (56 percent) said they currently devote
six hours or more per week to social media, and 30 percent spend upwards of 11 hours. A hardcore 12.5 percent are spending more than 20 hours per
week.

 

 

 

 

 

 

The report breaks down the use of tools among business owners who are new to social media, those who’ve been doing it for a few months, and those
who’ve used it for years. Twitter is tops for the second two groups, although newcomers are more likely to opt for Facebook. The numbers: 80
percent of newbies are using Facebook, 71 percent are on Twitter, 67 percent are on LinkedIn, and 49 percent are blogging. Of the long-term users:
96 percent are on Twitter, 91 percent use Facebook, and 89 percent are LinkedIn, and 86 percent blog. 

If you’re still sorting out your social media options, consider these two trends the report suggests: MySpace may not be worth your time, with a
whopping 80 percent of those surveyed said they have no plans to use it or will reduce their efforts. And plain old blogs were the top choice (81
percent of those surveyed) for where marketers planned to spend more time.

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The 5 Main Marketing Problems

| December 17, 2011 | Comments (0)

These are the five main marketing problems that many small businesses suffer from today.

  1. Their marketing message is confusing or missing.
  2. Their marketing delivery is inconsistent (ie. highly irregular, not weekly at a bare minimum).
  3. Their customer/client database is disconnected from their marketing.
  4. They are not standing out in organic search results and social networks online.
  5. Marketing feels too time consuming, frustrating or expensive to them (ie. they don’t see an ROI in it for them so it’s an expense, not an investment of their time and money).

Statistically, 80% of all small business owners, entrepreneurs and professionals suffer from at least 2 of these problems in their business. Many see all 5 problems in their business.

If you’re tired of not getting the results you want, we can help solve this for you once and for all. These problems have solutions; and these solutions don’t have to break the bank. In fact, you really can’t afford NOT to solve any one or all of these problems!

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Mobile Searching Continues Meteoric Rise

| September 22, 2011 | Comments (0)
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At SMX Advanced Seattle, industry experts offered case studies on how mobile local social marketing are helping brands reach audiences at the point of sale. During the event’s “SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide” session, it was discussed how mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers.

 

Performics’ Nicola Smith started the session with some stats that served as a good reminder for search marketers about their need to enter the mobile space. For instance, there has been a 400 percent increase in mobile searches in the past year. She shared that 63 percent of people use mobile search before purchasing, one in three mobile searches are local and 59 percent of mobile users share content with their friends.

 

 

Together, this data points to the rise in social, local and mobile convergence. All of the panelists agreed that brands need to engage in mobile friendly social content marketing to increase the likelihood that they will reach the right person in the right place at the right time with compelling reasons to click. Smith offered her theory that loyalty (via social advocacy) combined with proximity would translate into marketing power to drive nearby leads and sales.

 

 

 

 

 

 

It’s becoming clearer and clearer to more businesses, that they need to have strategies in place for mobile, local, social, search and email. For those that do this, they find they make more online sales, grow influence and create more loyalty. They will have a better shot at long term business success.

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