Internet Marketing For Beginners

| December 23, 2011 | Comments (0)
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Internet marketing for those who are just beginning is somewhat of an oxymoron. This is because while theoretically the concepts behind Internet marketing may be quite simple, executing effective strategies consistently can be very difficult. This can even be difficult for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline a few basic strategies which may help a business owner to launch his own Internet marketing campaign. We’ll cover concepts such as creating a site, placing banner ads, sending out e-newsletters, orchestrating an e-mail marketing campaign and optimizing your site for search-engines.

One of the common steps for starting an Internet marketing campaign is to create a site. If you do not have a site or have a poorly designed site you should create or re-design a site to adequately market your products. I highly recommend using WordPress for all of your sites, bar none. If you don’t have experience in web design, there are a number of software solutions (like WordPress) that make it easy for people with no design experience to create a functional site. But hiring a web developer is more than worthwhile because he/she can work to build a site that is attractive, functional and suitable to your products and series. He can also help you include more advance features on your site. For example, I have a dozen or so plugins that I use, some are free and some I’ve paid for, that I give to all of my clients when I build a site for them. I don’t reveal which ones they are for free because these plugins really help with my SEO and save me A LOT of time. This is just one of many reasons why paying an affordable internet marketing expert can be advantageous and literally save you money, not cost you money – and, let’s face it, time is also money so if it takes you a year to figure out the things someone like me knows, how much is that year worth to you?

Banner ads are some other popular option for advertising your business on the world wide web. Banner ads are advertisements which typically appear along the top of a homepage, but it can also include smaller ads in other locations. Banner ads typically include graphics and text which entice Online users to click on the ad. When a user clicks on the ad, they’re directed to your site. This form of advertising can be very effective when done in order to place ads on high traffic Web sites, which attract an audience that may be interested in your products.

Email campaigns and e-newsletters can also be part of an affordable internet marketing strategy. Fundamentally, e-newsletters are  e-mails which may contain a range of information including informative articles, useful quizzes, relevant advertising or any other information deemed useful to the recipients of the e-newsletter.  Another great use of e-newsletters is to incorporate links or other soft sale approaches but care should be taken to keep these references minimal so the e-newsletter isn’t perceived as spam, you want to add value to your audience at all times!

E-mail marketing campaigns can be another successful aspect of an Internet-marketing campaign. I worked up a short video about how Email Marketing and Automation can be a great and affordable internet marketing strategy for small businesses. E-mail marketing essentially involves sending out emails to a group of individuals who might be interested in your products and services. One should be cautious about sending these emails to avoid sending emails that are unwanted and will be perceived as spam. One way to do this is to only send emails to users who have requested inclusion on an e-mail mailing list. Another way to perform this is to create value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your e-mails and other useful information that might be of interest to recipients of the e-mail.

Finally, optimizing your site for search-engines is a critical aspect of an Internet based marketing campaign. Search-engines rank sites according to quality and relevance for particular search terms. Many Cyberspace users appreciate the effort from the search-engines and use these search-engines to find the best sites on a particular subject. This means that Internet users will probably only visit sites which rank well with search engines. Therefore, if your site is high ranking, you can not be expected to generate a lot of traffic from Online users who use search engines to find relevant sites. Top Rank sites are likely to get the most traffic from search-engines and all Web sites falling on the first page of search-engine results will likely have some success in improving their traffic.

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Category: Internet Marketing

About Lane A. Houk: View author profile.

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