At SMX Advanced Seattle, industry experts offered case studies on how mobile local social marketing are helping brands reach audiences at the point of sale. During the event’s “SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide” session, it was discussed how mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers.
Performics’ Nicola Smith started the session with some stats that served as a good reminder for search marketers about their need to enter the mobile space. For instance, there has been a 400 percent increase in mobile searches in the past year. She shared that 63 percent of people use mobile search before purchasing, one in three mobile searches are local and 59 percent of mobile users share content with their friends.
Together, this data points to the rise in social, local and mobile convergence. All of the panelists agreed that brands need to engage in mobile friendly social content marketing to increase the likelihood that they will reach the right person in the right place at the right time with compelling reasons to click. Smith offered her theory that loyalty (via social advocacy) combined with proximity would translate into marketing power to drive nearby leads and sales.
It’s becoming clearer and clearer to more businesses, that they need to have strategies in place for mobile, local, social, search and email. For those that do this, they find they make more online sales, grow influence and create more loyalty. They will have a better shot at long term business success.
Category: Local-Mobile Marketing