Seems like everyone these days at least knows what “SEO” stands for… I teach a workshop once a month to area businesses and professionals and the moment I say “SEO” heads start nodding and invariably some says, “yeah, that stands for Search Engine Optimization.”
Yes it does and it’s great if you know what it stands for but, let’s get down to the real question… which isn’t “do you know what SEO stands for?”
The real question is “how is your website doing in its search engine ranking?” And does it rank for keywords which are really helping you bring in new business? A lot of business owners I talk to seem to truly understand that they need to do a much better job of getting their website to rank on the first page of the search engines like Google for this keyword or that long tail keyword phrase and so on. But in talking to these business owners, most of them have also failed to employ a SEO campaign because of the sticker shock they get when getting a quote from most companies who perform SEO.
Getting quotes for $12,000 to $15,000 for one year is quite a common occurrence. Worse and I think where both the Internet Marketing company and the business owner go wrong is in failing to really sit down and crunch the numbers to see what the business needs to achieve to get a healthy ROI on whatever dollars they are looking to invest in an SEO campaign. How many new customers do you need to get to make this a worthwhile endeavor? What is the Lifetime Value of a Customer to your business? If you do your job right as a business owner, how many other customers will one new customer refer to you over the next 1, 5 and 10 years?
And the fact is, you can get Affordable SEO Services that fit your budget and which can help you get the ball rolling in the right direction. You might need to start off with $150-200 per month. With that kind of budget, we still get our clients tangible, measurable results. Sure, if you can invest $1000 per month for 6-12 months, we can get you there faster and with more keywords, but the reality is that a lot of business owners just don’t have that right now in this economy.
So, if you know you need to get your website cleaned up and ranking better but you’re also looking for affordable internet marketing solutions including affordable SEO services, give us a call and let’s chat about how we can help you achieve your goals without breaking the bank!