PostRank measures engagement by analyzing the types and frequency of an audience’s interaction with online content. An item’s PostRank score represents how interesting and relevant people have found it to be. The more interesting or relevant an item is, the more work they will do to share or respond to that item so interactions that require more effort are weighted higher.
PostRank scoring is based on analysis of the “5 Cs” of engagement: creating, critiquing, chatting, collecting, and clicking. By collecting interaction engagement_metrics in these categories the overall engagement score is calculated and the PostRank value is determined.”
In early June 2011, Google purchased PostRank.com. With this acquisition, Google has gained a resource to better understand the social web, and that resource can be applied to great impact in several of Google’s key social arenas. It’s fairly common knowledge that Google is deliberately going social. Since Google’s first attempt into the social arena (aka, the failure that was Buzz), the company has been attempting to implement social features. However, if one thing is certain, it’s that Google is totally committed to changing its inferior position when it comes to the social web scene. They even went so far as tying the bonuses of all Googlers to the company’s success in social if that gives you any insight into their level of commitment to social media and the dogged determination to not let Facebook continue its total domination in this arena.
So to the punchline… why should you care about this and pay attention to what is happening. If you have kept up on what’s happening, Google recently announced it’s beta release (limited field trial as they call it) of the Google+ Project.
They also released their Panda algorithmic update in February and the global update to all US sites in April. A big part of this update and future updates is a larger and larger level of importance being placed on social media content in SEO and SERP’s.
Also, check out some of my other posts!